Nature of Task
Persuasive texts are designed to position a point of view.
Texts that successfully persuade are usually highly emotive (conveys an emotion) and effectively balance opinions with facts (research).
Persuasive texts can make sweeping generalizations (uniformed conclusion - be weary of these), rely on stereotypes and hyperbole and yet still seem credible.
This is because a combination of objective (fact) and subjective (opinion) information is usually used to persuade.
Careful use of repetition and high modality words (persuasion techniques) can emphatically convey the composer’s purpose(subjective) if it is counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources.
Moreover, effective incorporation of anecdotes(small personal story), analogies (comparing to examples) and inclusive language ('we') (language techniques) can personalize the message and help connect the composer and their text with its audience.
What is High Modality?
Strong Opinion
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